LIDL brought out a new ad campaign recently.
One, called ‘How You Know You’re From The Country’, was inspired by ‘How You Know You’re Irish’ and was quite good, I liked it.
Their second one, called ‘What an Irish Mammy Says’, was almost a carbon copy of ‘Shite Irish Mammies Say’, right down to the terrible wigs. 😉
What an Irish Mammy says –
Shite Irish Mammies Say –
There’s a difference between jumping on a meme (being inspired) and creating something someone else has already created. It’s a fine line creators struggle with all the time.
When ‘Donegal is happy’ went viral, someone made ‘Galway is happy’ and ‘Dunmore East is happy’ – that’s jumping on a meme.
Inspired by this, I wanted to make ‘Dublin is happy’ until I realised someone had already done it, so I didn’t.Because that would be creating something that somebody else had already created. See the difference?
I’m not really annoyed about it just wanted to address it – I know LOADS of you have tweeted/FB’d them about it and I just wanted to say thank you!
In case I’ve upset anyone, here’s a picture of a dog in a towel. SO CUTE!